According to Entain's analysis, female support for the 2023 World Cup has grown globally.
Entain has reported a sharp increase in wagering activity for the Women's World Cup globally as the international women's competition draws to a close this weekend.
One noteworthy trend that Entain's UK sportsbook has brought attention to is the rise of female football wagerers.
In the UK, women put an average of 21% of bets on the first three England matches, according to data from Entain's Ladbrokes and Coral brands. This represents a 13% improvement over the previous World Cup in 2019 and a 17% improvement over the 2022 Women's Euros.
In the co-hosting countries, where the tournament is being held for the first time in the southern hemisphere, this increase of female bettors is reflected.
Nearly 15% of bets recorded by the platform were placed by women, up from 9% in 2019, according to data from TAB New Zealand, an official sponsor and partner of Entain.
A wider increase in Women's World Cup betting activity has also been observed by the co-hosts. TAB Bets on the tournament increased by about 200% in Australia due to the remarkable success of the Matildas (Australian Women's National Team), while New Zealand experienced a startling 365% increase.
In contrast to Lionel Messi's Inter Miami CF debut, BetMGM reported three times as many wagers on the US women's team's inaugural match.
According to a study co-funded by Entain and carried out by IBIA, football has seen the highest number of wagers among women's sports, growing at an annual pace of almost 20% since 2020.
The largest Women's World Cup in history is taking place this summer, and interest in women's sports is rising globally, according to Dominic Grounsell, CCO of Entain. A growing number of our clients are discovering new methods to cheer for their favourite teams, and placing a wager is one of them.
