The NBA declares Novibet as its official Greek betting partner.
Novibet is now the National Basketball Association's (NBA) first official betting partner in Greece after the two parties signed a multiyear agreement.
The relationship will see Novibet provide a variety of experiences to Greek NBA fans, including access to official NBA products, with the goal of improving the NBA experience for Greek fans.
Additionally, Novibet intends to organise regional gatherings and give a small group of fans the chance to watch live NBA games in the US.
As part of the agreement, Novibet will be promoted on the NBA's regional digital and social media platforms in Europe.
As part of the partnership, Novibet will also feature a localised version of the free-to-play prediction game NBA Pick'Em: Bracket Challenge.
"This collaboration allows us to elevate the audience's excitement about the NBA and provide fans in Greece with unique entertainment opportunities that celebrate the spirit of basketball," said Rodolfo Odoni, owner of Novibet, in response to the new alliance.
"This collaboration marks a significant milestone for our organisation as NBA basketball continues to grow into one of the most popular sports in Greece, captivating fans with its captivating action and vibrant culture."
"Novibet will give our users a first-rate, engaging experience by incorporating NBA branding into our platforms. We are eager to embark on this thrilling adventure, which begins now.
"The ardent NBA fans in Greece will now have even more opportunities to follow and connect with their favourite teams and players," said Kuljeet Sindhar, NBA VP of International Gaming & Data Ventures.
"We are excited to collaborate with Novibet to reach Greek fans in fresh and innovative ways as the 2024–25 NBA season draws near."
