By purchasing Entain, STS acquires the UEFA Europa League advertising rights.
The UEFA Europa League and UEFA Europa Conference League advertising rights in Poland will be activated by STS, the Polish sports betting company that Entain purchased in August.
On June 13, the transaction was revealed, with a proposed fee of £750 million ($946.3 million) to acquire the sportsbook operator.
Since Entain already has partnerships with the UEFA Europa League and the UEFA Europa Conference League, STS can then activate the rights.
Localised marketing initiatives and services that are available starting with the first round of matches will be among them.
For many years, STS has been the most well-known and identifiable brand among Polish bookmakers, according to Paweł Rabantek, CMO of STS.
"We will be able to increase this position among other things thanks to the potential for marketing initiatives to work together after Entain's takeover.
"I am happy that, starting on the first match day, we have been able to implement all the advertising benefits for the UEFA Europa League and the UEFA Europa Conference League."
As the official sponsor of the Polish national football team, Raków Częstochowa, Korona Kielce, GKS Katowice, Jagiellonia Białystok, Zagłębie Lubin, Podbeskidzie Bielsko-Biała, and Widzew Łódź, as well as the Grupa Azoty ZAKSA Kędzierzyn-Koźle volleyball team, STS is the biggest private company in the domestic sponsorship market.
"At the same time, I can already report that the advantages of the partnership will also be perceptible to fans and our customers, including the opportunity to win tickets through attractive promotional campaigns we plan," Rabantek added.
