Corinthians, the Brazilian football team, has Pixbet as a new sponsor.
The Pixbet trademark will be displayed on the Corinthians men's team's shirts as part of the three-year arrangement. Additionally, it consists of marketing initiatives, digital material, technology activations, promotions and offers, and unique experiences for club supporters.
According to Pixbet Partner and Co-Founder Ernildo Júnior, "Pixbet has become one of the largest companies in the segment by always being at the forefront, with a daring and dynamic, but very realistic approach."
"The collaboration with Corinthians will significantly boost brand awareness and introduce Pixbet to a community of over 35 million ardent supporters who are very involved with the team and partners," Pixbet Partner Tadeu Dantas continued.
Pixbet showcased its newest partner on a large screen in New York's Times Square. Pixbet currently sponsors six Serie A and five Serie B clubs in the Brazilian Championship in addition to airing the 2022 FIFA World Cup on TV Globo.
"We are all very satisfied and looking forward to the start of this new contract, which is in line with our management philosophy of always innovating and generating new revenue, both for the club and for its partners," said Duilio Monteiro Alves, president of Corinthians.
"There is a lot of positive news available. Fiel will undoubtedly support this program more, which will benefit everyone and increase Corinthians' competitiveness both on and off the pitch.
Corinthians will participate in the Copa do Brasil, the Campeonato Paulista, and the Libertadores of America in 2023.
In August, Pixbet became the first bookmaker to collaborate with a Brazilian World Cup broadcaster on television when it secured a deal with Grupo Globo for the 2022 World Cup.
